Former advertising executive reveals junk food-pushing tactics

Dan Parker spent two decades working with ‘big food’ corporations – until obesity-related type 2 diabetes made him decide to change direction

Gary Lineker advertising Walkers crisps.
 Gary Lineker advertising Walkers crisps. Photograph: Andy Paradise/Rex

Aformer advertising executive who spent two decades working with “big food” corporations has revealed how they are still working to persuade us to eat more sugar and junk food in spite of the obesity epidemic.

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