United Kingdom: Coca-Cola to sell smaller bottles at higher prices in response to sugar tax

Soft drink manufacturer refuses to alter recipe, as rivals face backlash over reduced sugar Irn-Bru in Scotland

The plans will see a 1.75 litre bottle of Coke shrink to 1.5 litres and increase in price by 20p to £1.99.
 The plans will see a 1.75 litre bottle of Coke shrink to 1.5 litres and increase in price by 20p to £1.99. Photograph: Peter Kovalev/TASS

 

The changes are part of the preparations underway in the fizzy drinks business for the sugar tax. The cost of some “price marked packs” of Coca-Cola sold in newsagents and convenience stores will increase by more than 10% in March, just before the new tax comes into effect the following month.

The plans will see a 1.75 litre bottle of Coke shrink to 1.5 litres and at the same time increase in price by 20p to £1.99. The price of a 500ml bottle is also increasing, from £1.09 to £1.25. The new price means the cost of a half-litre bottle will have soared 25% in a matter of months, as they were just £1 until last autumn.

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