United Kingdom: Organic food sales soar as shoppers put quality before price

Retailers say demand is at its highest for a decade with popularity spreading from fruit and vegetables to other groceries

Demand for organic food is at its highest for more than a decade, according to major retailers.

That’s good news for an industry that was hit hard by the economic downturn but now seems to be returning to rude health as more shoppers say organic food is worth paying the premium for. This week the Soil Association will release its annual report on the state of the organic food market, which is expected to show that it has grown for the fourth consecutive year.

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