It took a child from Kentucky’s coal country to rethink how we source our energy. Kiran Bhatraju grew up in eastern Kentucky. At 22, though, he was working on Capitol Hill as a legislative director where he says he learned about the “arcane way utilities are structured, and how they produce and price energy.”
Looking back, he says, “We would joke that if Edison came back today, he wouldn’t think anything had actually changed since he built the first utility!”
In 2014, Bhatraju launched Arcadia Power, a nationwide energy service that gives customers the best price possible for clean energy. The process for customers is pretty straightforward: connect your utility bill with Arcadia Power, and automatically 50 percent of your energy will come from renewable sources, notably wind. Members then have the option to opt into other programs: 100 percent wind power, community solar, and price alerts (the latest benefit, price alerts is only available in select states: New York, D.C., Ohio, Illinois, Massachusetts, Rhode Island, New Hampshire, Maryland, and Connecticut).